Ode to OK

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In the mid 90's, Coke introduced a fantastic product that was ahead of its time when it came to packaging design and advertising, little did I know it would set me on the course to becoming a designer.

The Emerging Photog

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At the tail end of last year Katie and I decided to pool christmas gift money and some savings and get a Canon 70D. It’s a SLR powerhouse of a camera. Over the next few months we took a basic photography class together, and I will continue into an advanced class ┬áto refine my technique […]

Fatherhood and the Different Me

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For a few months I’ve left this post blank, as a draft, waiting to be written and posted. The truth is I don’t really have anything insightful to say about becoming a father. Which, if you didn’t know already, happens in early July. I have books, some humorous, some scientific, and some a bit philosophical. […]

You are paying me to be the expert. Let me be the expert.

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I’m not new to the concept of being becoming the mouse for some business owner who’s ego just can’t handle the concept of someone handling their web design of visual brand identity, even if they are paying me to be the expert. It’s something every designer goes through. Business people and small business owners have […]

Who is Diane Lynn Moberg?

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On Sunday, October 30th, 2011 at approx. 9:00pm I returned to my vehicle which was parked on NW 23rd Ave. between Hoyt and Irving to discover my rear driver-side bumper and rear hatch of my 2011 Nissan Juke had been scraped (gouged through the paint causing actual body damage). A small paper business card with […]

Miley Cyrus is only Guilty of Bad Branding

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I don’t watch MTV’s Video Music Awards. To me they are a relic of a long dead era. I really wonder why MTV even bothers since their model doesn’t include music video broadcasts anymore. This year the internet exploded about Miley Cyrus’ performance, so naturally I had to look to see what the fuss was […]

What Gamers Don’t Understand about DLC and the Freemium Model

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Gamers don’t get business, or more specifically, they don’t understand the crossroads of art and business. I know that’s an unfair generalization and obviously there are gamers out there that understand these things, but some of the more vocal communities of gamers on the internet rail against all forms of launch-day DLC, freemium games, and […]

The CRC is Dead. Long live the CRC.

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Earlier this month, thanks to the Washington’s legislature, the┬áColumbia River Crossing project died. Rightfully so, as it’s projected $10 billion dollar cost could have built twenty four inflation-adjusted Glenn Jackson bridges. Yes. Twenty four. But now that the CRC is dead, I think it would be a good time to rethink how important the visual […]

My General Composition

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As a 30 year old, I’ve experienced the awesomeness of a late 80s and early 90s childhood, and the crumbling disappointment of a early 00’s adulthood. Born in 1982 in Laguna Beach, California, I moved to Portland in 1995, and moved back to Orange County shortly after my high school graduation in 2001, only to […]